Paint Protection - Is it worth it?
As humans we all have something in common, we protect what we love. This includes family, friends, pets, and for some (like myself) our...
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5 min
Fixed Ops - When Opportunity Knocks, Open the Service Bay Door
They say that when opportunity knocks, you should open the door. Is your dealership’s service department missing opportunities to...
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4 min
Fixed Ops - Providing the Right Customer Experience
In a recent automotive digital retailing event, the importance of the customer experience was emphasized over and over again, and for...
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4 min
Fixed Ops - Your Dealership vs. The Independents - Let’s Get Ready to Rumble
I raised two similar questions at the beginning of this Fixed Ops series. Question #1 “Where should I take my car for maintenance?” My...
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4 min
Fixed Ops - Captain, The Service Bay’s Full, She Can’t Take Anymore
At the beginning of this series, I asked you to imagine how you would feel if your dealership’s fixed operations were generating...
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4 min
Fixed Ops - The Key to Generating More Revenue At Your Dealership
Imagine how you would feel if your dealership’s fixed operations were generating significantly more revenue 6-months from now. Would you...
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3 min
Bing: The Missed Opportunity
So far we’ve discussed how to develop a complete digital presence to give your customers a clear breadcrumb trail right to your door....
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5 min
Analytics - The mortar of your campaign
How do you know your SEO, GMB, and SEM efforts are paying off? How many customers can follow the breadcrumb trail to your dealership?...
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3 min
The Warranted Discussion About Aftermarket Parts
Since the beginning of time man has always used some sort of transportation whether it’s been their feet, horses, and now cars. Humans...
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5 min
Straightforward SEM Tips
If you’ve been keeping up on this article series, you’re probably thinking “SEM is essential, why haven’t they covered that yet?” And we...
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6 min
Unlock the Power of GMB
As mentioned in the previous article, GMB has redefined the SEO playbook. So what is it exactly and why is it so important? Google...
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4 min
Actionable SEO for Dealerships
If you work at a dealership or are involved in the industry and want to know what you can do to improve your SEO right now,
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3 min
An Intro to SEO & SEM for Dealerships
In this article series, we are going to discuss why you should take advantage of both SEO and SEM.
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2 min
Content is King of Your Emails
You want your email content to be direct, to the point, and strong like any good king. Here are some tips to make your emails stand out.
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3 min
Solutions to the Speed to Market Bottlenecks
What causes these bottlenecks, and what can you do to work around them?
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3 min
How to Write the Perfect Subject Line
Your email has a high chance of not being read if your subject line is not up-to-par.
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4 min
COVID-19 Restrictions Being Lifted - Now What?
Now that we may be going back to work, or even just out of our homes more than usual, there are two important questions that we have to ask
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2 min
SafeTemp - Mitigate Risks to Your Business
How can you screen both employees and customers entering your facilities without creating a bottleneck? The answer is SafeTemp kiosks.
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3 min
Advanced Virus Sanitizing Service
PurTeq is a product that fights harmful bacteria and viruses using green, eco-friendly technology.
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